Marketing | amyleyden

Marketing: McNamara Alumni Center

Since this premier University of Minnesota event venue opened in 2000, I have driven its overall branding and lead all stages of McNamara's marketing lifecycle from brainstorming to execution. Doing most of the writing myself, I give direction to my designer and collaborators to create marketing solutions that integrate print, web, video, events and social media.

Through the years, McNamara Alumni Center has had its own distinct brand, unique from the University's maroon and gold identity. I have taken cues from McNamara’s modern architectural features to develop design elements and a color palette carried consistently through multiple mediums.

McNamara Website Content Navigation (59 pages) Art Direction Writer Assembled 1,300 files	"March Madness" Marketing Campaign Art direction Writer Photographer
E-Newsletter Writer	Advertising Writer
Digital signage Art direction Content Navigation Writer	Video Marketing Campaign Teaming with Capture Studios, I produced a sales video for McNamara Alumni Center. I created the story board, wrote the script and did the client interviews. To promote the video, I mailed 300 single-serve microwave popcorn packets to Twin Cities meeting planners in this wrapper I designed. In the first week our video had 275 views.
Web advertising Writer